Privacy Policy
Last updated: 16 March 2026
Sidekick HQ Ltd ("we", "us", "our") operates the website sidekickhq.ai and provides AI-powered chatbot services for small and medium-sized businesses, including services delivered via the WhatsApp Business Platform. This Privacy Policy explains how we collect, use, and protect your information.
1. Information We Collect
Information you provide
- Contact details (name, email address, phone number) when you reach out to us or sign up for our services
- Business information (company name, industry, business needs) provided during onboarding
- Message content exchanged through our chatbot services, including WhatsApp conversations
Information collected automatically
- Device and browser information (browser type, operating system, device identifiers)
- Usage data (pages visited, interaction timestamps, chatbot conversation metadata)
- IP address and approximate location data
Information from third-party platforms
- WhatsApp user profile information (name, phone number, profile photo) as provided by the WhatsApp Business Platform in accordance with Meta's policies
- Message delivery and read status from WhatsApp
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our AI chatbot services
- Process and respond to messages sent via WhatsApp and other supported channels
- Personalise chatbot responses to better serve end users
- Communicate with you about your account, services, and updates
- Analyse usage patterns to improve our products and services
- Comply with legal obligations and enforce our terms
3. WhatsApp Business Messaging
Our services integrate with the WhatsApp Business Platform provided by Meta. When you or your customers interact with our chatbots via WhatsApp:
- Messages are processed through Meta's infrastructure and are subject to WhatsApp's Privacy Policy
- We receive and process message content to provide automated responses and support
- We do not sell or share WhatsApp conversation data with third parties for advertising purposes
- Message data is stored securely and retained only as long as necessary to provide our services
- We comply with Meta's Business Messaging policies and WhatsApp's Commerce Policy
4. Data Sharing
We do not sell your personal information. We may share information with:
- Service providers who assist in operating our services (hosting, analytics, AI model providers), bound by contractual data protection obligations
- Meta/WhatsApp as required to operate on the WhatsApp Business Platform
- Legal authorities when required by law, regulation, or valid legal process
- Business clients who use our chatbot services to communicate with their customers, limited to information relevant to their business interactions
5. Data Security
We implement appropriate technical and organisational measures to protect your information, including:
- Encryption of data in transit (TLS) and at rest
- Access controls and authentication for internal systems
- Regular security assessments and monitoring
- Secure data storage with reputable cloud infrastructure providers
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Conversation data is typically retained for up to 12 months from the date of the interaction, after which it is anonymised or deleted.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Object to or restrict certain processing activities
- Request portability of your data
- Withdraw consent where processing is based on consent
To exercise these rights, contact us at privacy@sidekickhq.ai.
8. International Data Transfers
Your information may be processed in countries outside your country of residence, including the United Kingdom and European Economic Area. Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
9. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
10. Cookies and Tracking
Our website may use essential cookies to ensure proper functionality. We do not use third-party advertising cookies or cross-site tracking technologies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last updated" date.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Email: privacy@sidekickhq.ai
- Website: sidekickhq.ai